Ingot Tree

I was just saying to Zen42 yesterday how being the first to provide new products / services doesn't mean much, Google being the prime example of a latercomer who overtook the incumbent (Yahoo!).

Today I read that Google isn't all that prime. See Google gets a new ad-versary by Erick Schonfeld and Jeanette Borzo, Business 2.0:

... It's not often that you find a startup CEO openly mocking Google (Charts). But Gurbaksh Chahal, founder of BlueLithium, thinks Google is a one-trick pony when it comes to Web ads. "They've miserably failed in the last year with display ads," he notes, "because they look at the world through text advertising." It's big talk -- and you'd be tempted to dismiss Chahal entirely were it not for his claim that BlueLithium has been profitable since its third month of operation and is on track to hit $100 million in revenue by the end of next year...

Categories: google, yahoo, latecomer, incumbent, startup, BlueLithium, overtake, first, newcomer